Elvira C. Ablaza, MS Biology (Meritissimus)

President and CEO

Vi Ablaza,  PRIMEX Founder, has been at the helm of the Company’s operations in the last 30 years, steering its evolution into the premier international consulting firm that it is today. Not only does she supervise PRIMEX's day-to-day operations, she also serves as Project Director for development projects where PRIMEX is the Lead Firm and takes on consulting assignments in fisheries, natural resources, and environment in the Philippines and the Asia-Pacific region. Read More


Engr. Estelita Y. Gutierrez, MBA, BSCE, BCSE

Senior Vice President

Baby Gutierrez is a registered civil and sanitary engineer, an accredited construction arbitrator, and a construction management specialist with close to four decades of experience in the planning, design, and management of various infrastructure development projects in the Philippines and abroad. She has worked with several large engineering firms including Trans-Asia Philippines, Asialand Development Corporation, DCCD Philippines, DMJM International and Development & Technology Consultants, Inc., and Filipinas Dravo Corporation (Fil-Dravo). She joined PRIMEX as Vice President for Technical Services and Project Operations in October 2012 after her retirement from Fil-Dravo. Read More


Leo R. Pura, MPH, BS Biology

Vice President for Technical Services

Leo Pura has been with PRIMEX for 20 years, starting as Policy Research Assistant in the USAID-funded Coastal Resource Management Project (CRMP). In 2002, he was assigned as Training and Documentation Specialist for the ADB/JBIC loan-funded Fisheries Resource Management Project (FRMP) of the Bureau of Fisheries and Aquatic Resources (BFAR), where he organized, supervised, and documented a large number of training courses conducted under the Project. In 2013, he was appointed Assistant Vice President for Project Operations in recognition of his excellent performance and dedication to the job. Read More

Rowena SP Manalo, BS Accountancy

Vice President for Finance and Administration

Rowena Manalo is a Certified Public Accountant with more than 20 years of experience in accounting and finance and administration in both government and the private sectors in the transportation, information technology (IT), trading, power generation, and manufacturing in the Philippines, Bangladesh, Papua New Guinea (PNG), and the Marshall Islands. In 2000, she first joined PRIMEX as Assistant Manager for Finance and Administration, where she handled accounting, bookkeeping, and taxes. She also managed the USAID-funded Coastal Resource Management Project, which covered six provinces (Cebu, Bohol, Palawan, Davao, General Santos, and Negros Oriental) in the Philippines from 2000-2004. Read More